1.26.2016

Marketing: Main definitions and vocabulary

Outbound & Inbound Marketing: The outbound marketing is complementary to the inbound. Once that we have qualified content that will appeal to the customer,  we will look for him
Outbound marketing: get the customer (example: paying directories, sponsored search, display, retargeting, social advertising, email ...)
Inbound marketing: attract customers (Exemple: natural search, social media, press, inbound links, viral content directorie...)

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