When you create a campaign on Facebook, your daily budget is on the adset level (first level inside the campaign). Until now, according to this, the budget spent was therefore quite similar from a day to an other.
Now, Facebook will focus on the weekly budget of your daily budget. It means that if you have a daily budget of $100, and so a weekly budget of $700, Facebook will never spend more than $700 on a weekly basis, but Facebook will try to spend more on a daily basis (up to 125% of the daily budget) in order to achieve this weekly objective.
If any changes are done during the week regarding the daily budgets, the calculation will be prorated.
On a daily basis also it will be prorated. It means that for example if you change your budget during the day from $100 to $200, you will not see about $50 spent in the first half and $150 in the second half, but $50 in the first half and and $100 in the second half.
This methodology is already supported by google, the main goal is to
fight against the fact that some days can deliver more than others, and
if an adset is not able to reach the daily budget on a certain day,
maybe it will be able to spend even more an other day.
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