Gaming: Free-to-play games on computer and on mobile

 1/ Desktop free-to-play games:

Desktop free-to-play games are mostly played by men

The main games are: sport games, mmorpgs and social games

The main motivation for players that are doing in-app purchases are:
- 35% are looking for a competitive advantage (= pay to win)
- 29% for time saving
- 29% for a specific boost
- 25% for a specific discount / in game promotion
- 15% for cosmetic purpose

2/ Mobile free-to-play games:

 

1.5% of mobile players have already done in-app purchases

 

10% of buyers represent more than 50% of the total game revenues (0,15% of all players)

 

The first in-app purchase happen in average during the first 24 hours

 

72% of the revenues made by a player are done during the first 3 days (in average)